What Happened
Microsoft and Apple are implementing price increases on select products. Microsoft has raised the prices of its Xbox consoles, with one report indicating a $100-$150 increase per unit due to rising memory costs. This marks the third price adjustment for Xbox consoles by Microsoft in the past 13 months, pushing the Series X to $800 according to one source.
Apple has also announced price hikes for its products. The specific products affected and the exact percentage of the increases were not detailed in the provided articles. These moves by major tech companies suggest a broader trend of rising costs within the industry.
The price increases are occurring amidst reports of memory shortages impacting production costs. This situation has led to significant financial gains for some chipmakers, while major companies like Apple and Microsoft adjust their pricing strategies to account for these elevated expenses.
Key Facts
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Microsoft is raising Xbox console prices.
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Apple is also increasing prices on its products.
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Microsoft cited rising memory costs as a reason for Xbox price increases.
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One report states Xbox Series X consoles are being pushed to $800.
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This is reportedly the third price increase for Xbox consoles in 13 months.
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The price hikes are occurring in the context of memory shortages.
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Some chipmakers are reportedly making billions.
