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Meta tests 'Series' feature for episodic Reels

1 source·1 article

The Big Picture

Meta is testing a new feature called 'Series' for its Reels content on Instagram and Facebook. This new feature aims to make it easier for users to follow episodic content. The testing is currently underway.

Key Facts

1
Meta is testing a new feature called 'Series'.
2
The 'Series' feature is for Reels content.
3
The feature is being tested on Instagram and Facebook.
4
The purpose of 'Series' is to make episodic content easier to follow.

How Media Is Covering This

1 article

TechCrunch

Meta tests ‘Series’ for episodic Reels on Instagram and Facebook

Why It Matters

By introducing 'Series', Meta intends to provide a more streamlined way for users to follow content that is released in installments. This could potentially encourage creators to produce more serialized content and for viewers to engage with it more consistently.

The testing phase indicates that Meta is exploring new ways to organize and present video content within its platforms, aiming to improve user engagement and content discoverability.

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